Target Hispanic Consumer. 
Relevant
Positioning. Campaign
Launch.
What's next? Measure and Grow ... with
MRSI's ENFOQUESM
What is ENFOQUE? ENFOQUE means
"focus," and that is exactly what you'll get —
focused marketing research strategies to help you connect
with Hispanic consumers.
ENFOQUE is MRSI's 3-step Hispanic research
solution developed to help you Discover
your Hispanic audience, Explore
how best to reach them, and Grow
your business among that group. By providing
clear guidance and outlining a road map of the steps
involved, MRSI and ENFOQUE make the Hispanic marketing
research process easier and less daunting.
In this step, ENFOQUE helps you measure
the impact of your communication programs and product
strategies on the Hispanic market and your share in
that market through quantitative
techniques such as:
- Market assessment
- Tracking research
- Customer satisfaction
- Promotion effectiveness studies
MRSI also uses qualitative
techniques to gain further insights on those
quantitative findings to learn "why" Hispanic consumers
think one way or another so you can understand the full
picture.
With ENFOQUE you can measure awareness
and satisfaction among Hispanic consumers, and identify
potential to Grow your brands and your
business. Findings from this step may suggest you need
to Discover
and/or Explore
for further market understanding, message refinement,
or product development.
Why
MRSI? Simply put ... it's peace of mind.
With MRSI you know your research will be done right.
You can count on our in-house
Hispanic research team of moderators, research
consultants, analysts, and project directors experienced
in both Hispanic and general market research.
Count on our extensive Hispanic research
experience across categories, including consumer products,
financial services, apparel, utilities, restaurants,
and pharmaceuticals.
Count on our client service: the perfect
blend of big-company resources and small-company responsiveness
and flexibility.
But most of all, count on ENFOQUE to
simplify your Hispanic marketing research process.
Check
out this case study to see how ENFOQUE helped one of
our clients Grow their business among Hispanic
consumers .
So, is ENFOQUE the solution you
seek? If you need to know the effect of your Hispanic
initiatives on your market share and what opportunities
exist to further maximize that share, then you need
ENFOQUE.
Learn how we can help you today!
Call MRSI at 513-579-1555 to put our Hispanic marketing
research expertise and the power of ENFOQUE to work
for you. Or, use our online form to quickly request
additional ENFOQUE information right now!
MRSI can help you at other stages
of your Hispanic research process too. See how we can
help you Discover
your Hispanic audience and Explore
how best to reach Hispanic consumers.
Plus, if you have additional Hispanic
research questions check out our Hispanic
Research FAQ.
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and Development by Matschca
Design, Inc.
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Copyright 2003 Marketing Research Services, Inc.
