Will Hispanic consumers buy your products
or not? What can make the difference? ... Relevant positioning.
To get it right Explore ... with MRSI's
ENFOQUESM
What is ENFOQUE? ENFOQUE means
"focus," and that is exactly what you'll get —
focused marketing research strategies to help you connect
with Hispanic consumers.
ENFOQUE is MRSI's 3-step Hispanic research
solution developed to help you Discover
your Hispanic audience, Explore
how best to reach them, and Grow
your business among that group. By providing
clear guidance and outlining a road map of the steps
involved, MRSI and ENFOQUE make the Hispanic marketing
research process easier and less daunting.
In this step of ENFOQUE, you Explore
the different ways your products or services can be
positioned to Hispanic consumers and determine the right
message to effectively reach them.
ENFOQUE can also Explore
whether your current product, a product variation, or
a completely new product best fits the needs of your
Hispanic audience.
Through qualitative
techniques such as brainstorming and idea generation,
concept labs, and communications checks, ENFOQUE helps
you:
- Uncover messages most relevant to Hispanic consumers
- Develop product ideas
- Develop advertising concepts
- Obtain reactions to positioning or advertising ideas
Quantitative
techniques such as concept screening and evaluation,
product line optimization, and packaging research enables
you to screen and prioritize those concepts, ideas,
or products.
A thorough understanding of your Hispanic
target, their needs, their beliefs, and their current
habits and practices is essential to crafting the most
appropriate positioning. Already have this understanding?
Great, you're ready to Explore. If not,
MRSI can help you Discover
your Hispanic consumer.
Why
MRSI? Simply put ... it's peace of mind.
With MRSI you know your research will be done right.
You can count on our in-house
Hispanic research team of moderators, research
consultants, analysts, and project directors experienced
in both Hispanic and general market research.
Count on our extensive Hispanic research
experience across categories, including consumer products,
financial services, apparel, utilities, restaurants,
and pharmaceuticals.
Count on our client service: the perfect
blend of big-company resources and small-company responsiveness
and flexibility.
But most of all, count on ENFOQUE to
simplify your Hispanic marketing research process.
Check
out this case study to see how ENFOQUE helped one of
our clients Explore how best to reach their
Hispanic audience.
Is ENFOQUE the best solution for
you? If you need to know what positioning truly
strikes a chord with your Hispanic audience, enticing
them to buy your product or service over the competitors',
then you need ENFOQUE.
Learn how we can help you today!
Call MRSI at 513-579-1555 to put our Hispanic marketing
research expertise and the power of ENFOQUE to work
for you. Or, use this online form to quickly request
additional ENFOQUE information right now!
MRSI can help you at other stages
of your Hispanic research process too. See how we can
help you Discover
your Hispanic audience and Grow
your business among those Hispanic consumers.
Plus, if you have additional Hispanic
research questions check out our Hispanic
Research FAQ.
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