Over 40 million Hispanic consumers.
Who should you target? What are their needs?
Discover ... with MRSI's ENFOQUESM
What is ENFOQUE? ENFOQUE means
"focus," and that is exactly what you'll get —
focused marketing research strategies to help you connect
with Hispanic consumers.
ENFOQUE is MRSI's 3-step Hispanic research
solution developed to help you Discover
your Hispanic audience, Explore
how best to reach them, and Grow
your business among that group. By providing
clear guidance and outlining a road map of the steps
involved, MRSI and ENFOQUE make the Hispanic marketing
research process easier and less daunting.
Through both quantitative and qualitative
research, Step One of ENFOQUE helps you Discover
appropriate communication messages or products for the
Hispanic consumer. Learn which Hispanic consumers to
target, what needs your product can fulfill, and how
Hispanics use your category or product by uncovering
insights on:
- Attitudes
- Perceptions
- Beliefs
- Usage
- Habits and practices
- Brand awareness
- Brand imagery
- Consumer "language"
Why
MRSI? Simply put ... peace of mind. With
MRSI you know your research will be done right.
You can count on our in-house
Hispanic research team of moderators, research
consultants, analysts, and project directors experienced
in both Hispanic and general market research.
Count on our extensive Hispanic research
experience across categories, including consumer products,
financial services, apparel, utilities, restaurants,
and pharmaceuticals.
Count on our client service: the perfect
blend of big-company resources and small-company responsiveness
and flexibility.
But most of all, count on ENFOQUE to
simplify your Hispanic marketing research process.
Check
out this case study to see how ENFOQUE helped one of
our clients Discover their Hispanic audience.
How can you be sure ENFOQUE is
the best solution for you? It's simple, if you need
to know which Hispanic consumers to target and what
needs this group has that your product or service could
fulfill then you need ENFOQUE.
Learn how we can help you today!
Call MRSI at 513-579-1555 to put our Hispanic marketing
research expertise and the power of ENFOQUE to work
for you. Or, use this online form to quickly request
additional ENFOQUE information right now!
MRSI can help you at other stages
of your Hispanic marketing research process too. See
how we can help you Explore
how best to reach your Hispanic audience and
Grow
your business among those Hispanic consumers.
Plus, if you have additional Hispanic
research questions check out our Hispanic
Research FAQ.
Design
and Development by Matschca
Design, Inc.
All Rights Reserved
Copyright 2003 Marketing Research Services, Inc.
